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For events industry professionals, data is the key to the success of conferences, events, and trade shows. Every event you help to create generates a mountain of data ranging from contact details to dietary requirements to sponsor leads. As the event approaches, that data is typically shared across a variety of roles from exhibitors to advertisers to hotels. The nature of our industry means that this data also moves across international borders. Put simply, a lot of information moves around a lot of different people in a lot of different countries.
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